Apparently, I live under a rock.
Which is a declaration from one of my kids that makes me snort with laughter, because although from his perspective, yes, I am not as ‘hip and with it’ as a sixteen-year-old immersed in the ever-changing kaleidoscope of pop culture, but seriously, buddy, look around. We actually live on top of a rock. In the Blue Ridge Mountains.
He doesn’t appreciate the irony.
I’m typically not one for labels, so when I receive my weekly life assessment from my son it’s pretty easy to shake off. But when Seth Godin, one of my great-brained literary and entrepreneurial heroes tells me I’m a laggard … I sit up and take notice.
And then I cry a little.
Because he’s brought graphs to prove it.
And pictures never lie.
According to Seth, whenever something new is unleashed from the great minds of opportunistic impresarios, and we are all launched into the next great race of Don’t Be Left Behind!, there exists a graph that needs to be understood if you’re hoping to make a shift in cultural behavior. The graph illustrates a picture that reveals how the population is divided.
It’s called the INNOVATION ADOPTION LIFECYCLE.
I call it: Nature’s Crowd Control.
Folks are divided up into factions that label how quick they are to get on board with new concepts, new technologies, new devices or new celebrity baby names that could only have been dreamed up by taking the online quiz to determine your ideal prostitute moniker and blending it with a piece of fruit found strictly in South American street markets.
The factions are as follows:
When I read this, I straightened up and shouted, “NOW HOLD ON A MINUTE!”
And then I quickly apologized to the cashier who had snatched back the jumbo package of toilet paper that probably took out a forest equaling half the trees in one of our country’s smaller national parks to create. I had been looking at the graph on my smartphone while grocery shopping and reassured him that yes, I really did want all that toilet paper, and then took note of all the people around me who now suspected I had some sort of minor colonic affliction.
Once I got safely home, I pulled out my favorite book of all time—my Thesaurus—which, like The Bible, The TV Guide, and The World Atlas of Whisky—all books of paramount significance—should be capitalized.
I looked up laggard. I was not impressed with the alternatives. I am not a dawdler, or a loafer, or a slowpoke. I am not a slacker, or a sofa spud,
or a navel gazer—except when specifically cleaning that important and oft-ignored body part.
As this beautiful bell-curve was specifically created in 1957 and applied to agriculture and home economics of the time, and was used to track the “purchase patterns of hybrid seed corn by farmers,” the definition of the term laggard meant: very conservative, had small farms and capital, and were the oldest and least educated of the populace.
But I would not consider myself very conservative. In fact, I can recall a time, years ago when I actually considered having a third child—and not just because of the tax deduction.
Yes, maybe the small farm thing would stick and likely the bit about not much capital too—but surely that’s about to change because we all know how it’s typical for unknown children’s author’s income brackets to shoot right through the roof after they’re published.
But oldest—nuh uh. And least educated? Nope. I’ve got me some learnin. And as long as I keep up a steady stream diet of news feed from The Drudge Report and The Onion I should be golden on most international issues of import.
Now just to quiet the shouting in the background that’s coming from the balcony containing my teenagers and all of mankind’s teenagers who believe their parents are still dressing in high-waisted culottes and are on the verge of no longer sleeping with their teeth, I figure it’s only fair to look at the chart through their un-cataracted eyes.
It’s true that I am not the person who “comes up” with the shiny brand new inventions. I’ve not worked at a start-up, I don’t have a lab in my garage and I’ve yet to start a movement. So innovator is not a term applicable to me.
It’s also true that I’m not the first to stand in line all night waiting for the release of something that may or may not work, might be massively overpriced, and will likely be remembered in a pop culture montage at the end of the year in a reel entitled AND THE BIGGEST WASTES OF SPACE THIS YEAR WERE …
Yep. Not my style.
I also hate to be a crowd follower. If all of the Kardashians own one in every color it comes in, cross my name off the customer list.
Which brings us to the ‘late majority’ category. This is where I usually get caught. I reason with myself relentlessly. Something might prove to be a good idea—after a great deal of trial and error and three review cycles in Consumer Reports—but then I get whiff of the new contraption coming down the pike. If I buy it now, I’ll have something outdated within minutes, but waiting another month for the replacement means I’m now proudly sporting the unwanted badge of ‘I got it first.’
So this slides me back into the category of laggard. Or worse–I never board the bus.
So I’m left with this degrading classification reserved for folks who spend a good chunk of their day talking about how their latest operations panned out.
But you know what? I’m fine with it. I am who I am. A little behind the times, but careful and diligent. And I certainly don’t have time to worry about what a bunch of teenagers think of my speed of progress. I’ll get there.
First I have to head out to the garden and get the soil ready for my big corn crop this year. I just finished thumbing through a catalog and purchasing a bucketload of super seeds through this new company I discovered called Monsanto.
Don’t forget to check out what we’re cookin’ in the Scullery and what we all talked about down in the pub. Plus, you can see more of Robin Gott‘s humor–all from the only pen carved from a human funny bone.