The Need for Meedful Media

Posted in authors, blogging, Books, Business, Communication, Publishing, Relationships, writing by Shelley Sackier

The word social is not one I would use to describe myself with. Like, ever. As a writer, I am comfortably cloistered away, far from noise, or distractions, and, most disconcerting to many … people.

Yes, I prefer to be far away from people.

Primarily because people are noisy and distracting. Of course, it’s true, they are many, many other things as well. People are generous, and interesting, helpful and creative, some of them are good at balancing silverware on their faces and can be truly entertaining. And if they could be all those wonderful things without the not so wonderful things, I’d be hooked on people. I really would.

Now the word media is one I rely upon heavily for myriad reasons. My work must be transported through the “agencies of mass communication” in order to be utilized, to provide some worth for others, to be functional and purposeful.

My goal, as a writer, is to find words, string them together into a pattern that either entertains or informs, and move a reader of those words to either act upon or experience something.

It’s pretty simple.

Yet the action of putting the words social and media together, side by side, is anything but simple.

It’s an effortful act of interaction if one wishes to be significant. And that interaction requires the bonding of human beings—to relate, and to be relatable.

Without that engagement, every author’s efforts simply sit on a library shelf, or a bookshop discount table, or in a warehouse somewhere with a bucketful of other unloved, unknown books.

The clincher is, you cannot just shout at people to, “Look over here! Hey! I’m annoyingly loud!” without them giving you an eye roll and going back to grouting their tile with a lot more enthusiasm.

I have worked with people who are slick and savvy at social media. They have studied the art probably with more intense effort than a teenaged boy, who measures and charts the growth of his biceps after each twenty reps of push-ups.

And if you’ve ever been a mother to a teenaged boy, or been a teenaged boy yourself, you may recall that I am not kidding about the “intense effort” applied.

But these clever engineers of awareness campaigns are usually paid professionals. At times, it’s best to employ them. They can be expensive, and regrettably … a little impersonal.

So here is where the paradox lies for many.

One must understand just how important it is to truly connect with someone you’re trying to get the attention of. And oftentimes, anyone marketing a product or idea goes about grasping that attention with the success of a five-year-old relentlessly tugging on the pant leg of their mother while she’s soaking up juicy neighborhood gossip from her best friend down the street.

You will be ignored.

We, as consumers, learn to turn a blind eye against the overwhelming influx of info wash that can at times feel like a fire hose of detritus. We have to. To keep our minds and moods safely intact.

Unless … and this is a big, important word … unless we get a whiff of something that brings value to our lives. Then we pay attention. Then we find some focus. Then we see the worth. Then we spread the word.

Long ago, years ago, when I first started publishing—whether a blog post online, a book in solid form, an essay, a picture, a tweet, a vid—it didn’t matter so much on the format—what I realized quickly was that if I wished to stand out within the noisy, info-saturated platform I worked within, I would have to show up with two things: something fresh, and something urgent.

Fresh, in that you can take old ideas and sharply spank them into something vibrant and sparkly—to appeal to a new set of eyes and ears, and reinvigorate some older ones.

Urgent, in that the content one produces must fill the recipient with a need to share. This is the smartest way to spread one’s work: word of mouth. Same goes for any industry.

If what you offer is something old—something people already possess—they’ll vote you straight off The Gong Show. You’re an amateur with dubious talent.

Connecting to people on both levels—both in content and campaign—requires consistent attention to crafting one’s skill, but also developing sincerity. And you can’t fake that. It’s been tried. It’s transparent. And people feel like taking a hot shower with a bucket of bleach and a wire brush after they’ve been exposed to it.

The timeless and repeated counsel I’ve been given can be summed up thusly: The years, the schooling, and effort you put into your craft should first and foremost be evident. What you write (or make) should resonate. It should amplify the meaningful not the meaningless. If you find it cannot captivate an audience, either go back to the drawing board, or find other employment where you can succeed. Don’t reconcile with offering up poor output. We need noteworthy voices that refuse to settle with generating mind-numbing content.

Then, when that content has been spat upon and polished to an absolute sheen, find one person who believes in it. Then find another. Find two. Be patient. Find ten. Be diligent. Be gracious. Reciprocate. Give back. Be social.

Yes, be social.

Not in the gossipy, drink in hand, playlist in the background kind—the kind I struggle with endlessly. Rather the kind where you contribute to society. To culture. To humanity. To the betterment of someone, somewhere else.

If you’re reading this post, then you’re part of the overwhelming majority of people who are somehow touched and involved in social media. You don’t have to be selling a widget to find this essay applicable—because, widget or not, you are selling something: yourself.

Spread your ideas, pass on your work, share your vision. Just make sure it is worthy and worthwhile to pay attention to.

~Shelley

PS–(In case you missed it!) An important update to all the Robin Gott Doodle Devotees out there! Robin has opened a new site where you can finally and officially purchase some of his finest and funniest work via a website called Society 6. To quote the champ of chuckles, “I know it sounds like some kind of low-budget South African sci-fi film, but it’s actually an online market place for all sorts of design.” Don’t miss out. Check it out here: ROBIN GOTT

For the time being, the blog is closed to comments, but if you enjoyed it, maybe pass it on to someone else. Email it, Facebook it, or print it out and make new wallpaper for the bathroom. If it moves you, show it some love and share. Cheers!

Don’t forget to check out what’s cookin’ in the Scullery and what we all gossiped about down in the pub. Or check out last month’s post and catch up.

4Aug2013

Armchair traveling

Posted in blogging, Books, Humor, writing by Shelley Sackier

This week we interrupt our weekly blogcast with a little Q & A. Why? Because I was recently invited to participate in an international event called THE NEXT BIG THING blog tour by a very talented and keen-eyed manuscript critique-er, Abby Murphy.

I learned two important things from Abby. #1—She’s finishing work on a new YA historical fiction tale (Drawing from Life) that I can’t wait to get my hands on. #2—I will not have to move from my swivel chair in order to participate in this whirlwind tour. No packing, no passports and no postponed flights. My job? Just fill in the blanks. Walk with me.

1) What is the working title of your next book?

I’ve had several. Harry Potter and the Sorcerer’s Stone was my first. Anne of Green Gables was another. Obviously, I found out there was a serious leak in my writers’ group. After ferreting out the blabbermouth, I’ve remained reticent to unveil my latest, but for the sake of the interview … DEAR OPL.

I’m trusting you folks will keep schtum.

2) Where did the idea come from for the book?

The Sydney Zoo in Australia. Specifically, the polar bear tank. It was here—after a couple of weeks into a family vacation—that I finally had enough mind-boggling questions about life, the universe and everything in between from my elementary-aged son to fill a Biblically-sized notebook. The questions were thought-provoking, befuddling, and on the whole unanswerable. I kept track of them though, as it was his insatiable curiosity that fleshed out a secondary character in a story that was beginning to take shape. (It also revealed just how little I knew and how much I depended upon Google.)

The main focus of the story came as a result of my addiction to all things Jamie Oliver. Watching him traverse America, desperately attempting to help folks make the important connection between school lunches and impending doom, had me itching to participate in a way unique to my skills. I could secretly hound children about making good food choices by disguising it beneath humor. It’s how I get most of my important parental messages across. With snark. But organic cane sugar coated snark.

3) What genre does your book fall under?

As defined by the industry, it would be classified as Middle Grade humor. As defined by the (not yet attained) blurbs that will eventually fill the backside of the dust jacket, it will be “Groundbreaking,” or “Revolutionary,” or “Impossible to define, you just have to read it.” Yep, I’m shootin’ big.

4) What actors would you choose to play the part of your characters in a movie rendition?

That’s a toughie, as I’m guessing that some actors I’d find appropriate may not have been birthed yet, and by the time this gets optioned for film, a few others I’d put in my top five may have shuffled off this mortal coil. Suffice it to say, Johnny Depp should make an appearance. Maybe as a pirate, maybe as a Native American. It remains to be seen. And I’m guessing if it requires a few screenplay rewrites to make his character necessary, so be it.

5) What is the one-sentence synopsis of your book?

In a post-America sci-fi world called Panem, a common teenage girl finds herself fighting for her life in the cruel and deadly Hunger Games held yearly and enforced by the oppressive—

No. Wait. That’s the Hunger Games. Yet another previous working title for my book.

The synopsis for DEAR OPL is:

After two years of hiding beneath a sugar-laden junk food diet meant to soothe the bitter loss of her dad, thirteen-year-old Opl Oppenheimer is told she’s gained so much weight she’s pre-diabetic and now must start weighing more than she bargained for.

A laugh a minute. I promise.

6) Who is publishing your book?

Ah, the six million dollar question. I’m going to go with, a publishing house with impeccable taste and the desire to spread goodwill onto all of mankind. If you think you fall into that category, there is still time to apply for consideration. But please, if querying me when submitting your request, I ask that you do your homework and personalize your letter. There is a plethora of information about me out there on the web, and there is nothing worse than seeing a publisher write a “request to purchase your manuscript” email and seeing that I was part of a mass mailing. Be specific. Flatter me.

And if you can’t do that, call and flatter my new agent, the clever, talented, not to mention incredibly good looking Jennefier Unter from the Unter Agency.

7) How long did it take you to create the illustrations?

As this question doesn’t apply to me specifically, with my book, I think it might be nice to ask my partner in blog crime about his weekly labors. Rob?

8) What other books would you compare this story to within your genre?

This is a troublesome question to answer as I’ve found it challenging to locate books that encourage kids to handle their pie share of the growing epidemic of obesity using methods other than quick fixes and magic formulas. Diet is a word that confuses a lot of teens—and I think it’s necessary for us to make a global effort at redefining it. This is no Maggie Goes on a Diet, or Eddie Shapes Up kind of a tale. The story addresses so much more than body image. It speaks of unearthing and responding to more of the core issues of what it is we truly hunger for.

9) Who or what inspired you to write this book?

Again, I’d have to go with Johnny Depp. I’m absolutely positive I will always find a way to weave a scene into the manuscript where either Captain Jack Sparrow or Tonto makes an appearance. The rest of the plot is simply supporting material. With a very important message.

English: Johnny Depp during the Paris premiere of Public Enemies at the cinema UGC Normandie. Français : Johnny Depp lors de la première parisienne du film Public Enemies au cinéma UGC Normandie. (Photo credit: Wikipedia)

10) What else about the book might pique the reader’s interest?

Within the story, Opl discovers a series of ten minute videos that teach her incredibly easy and straightforward recipes by the celebrity chef she once abhorred. Mastering them is an adventure she undertakes and finds success with. I want the reader to have access to the same videos, which are real. They’re a series created by Jamie Oliver called Jamie’s Ministry of Food. I think having an element of interaction with the book engages the reader and gives them a tangible participation, allowing them to share Opl’s experiences in the kitchen.

As this tour is supposed to bring awareness to authors & illustrators and the projects they’re currently working on, my only other contractual obligation is to make you aware of two others who likely set the bar higher than I do.

The first is Katherine Erskine, a lawyer turned author who writes about tough topics with respect and humor. Her newest book is GLORIOUS AND FREE. When Shannon is dragged on a road trip to Canada with her annoying brother and even more annoying gravely ill grandfather, she begins to see that life cannot be planned and controlled the way she’d always thought, but it can still be a wild and wonderful ride.

Katherine’s latest book is Seeing Red.

Also, make sure you check out Deborah Prum, whose career started at age seven when she wrote stories about children whose parents met catastrophic ends (plane crash, plague, etc.) after which the sturdy little orphans create blissful utopias on deserted islands. Someone should have called a child psychiatrist, but they didn’t, so Deb continued writing. Most recently, she’s released a young adult novel, FATTY IN THE BACK SEAT, about a boy who can’t seem to keep himself away from the long arm of the law.

Make sure to check out both Katherine and Deborah’s posts next week!

~Shelley

Don’t forget to check out what we’re cookin’ in the Scullery (here) and what we all talked about down in the pub (here). And to see more of Robin Gott’s humor–all from the only pen carved from a human funny bone–click here.