The Meticulously Precise and Non-Magical Way to make Whiskey

I’m nearly finished writing another book.

This one won’t be published for the public though. It’s a technical manual.

I’d never done a technical manual before; therefore, this genre has been entirely new to me.

I was at one point reminded, Technically speaking, technical manuals do not fall into a “genre,” Shelley.

Disappointing news.

I was also at one point informed that my other skills of fiction writing were, although appreciated, inapplicable with this work.

“What do you mean?” I’d asked, halfway through the job.

Please do not allow the machinery to have any “dialogue.”

Hugely disappointing news.

In my mind, everything is conversing with anything beside it. Refrigerators hum, clocks tic, boats roar, trees creek, tea kettles whistle, grills hiss, frying pans spit, drains gurgle—I could go on.

There is conversation with their purpose, with their function, and it is our choice to tune in to hear it if we choose to do so—or maybe it’s just a special type of non-worrisome derangement those of us who practice anthropomorphizing inanimate objects experience every day.

So, okay, the mash tuns, the fermenters, the stills, and bottling equipment will not be engaged with any discourse. Fine.

Also, no need to “set the scene.”

Wait. What? No “Once upon a time”? No “In a galaxy far, far away”?

No.

No “Imagine if you can, a farm field in Virginia filled with rows of waving grain. Corn so tall, so yellow, so sweet. Wheat so soft, so feathery, so—”

No. Also, just list the manufacturer of each piece of equipment. No need to give colorful backstory that creates a uh … biography for them.

Damn.

But the still is an old copper Armagnac pot which surely, if you’d allow me to research, has the most fascinating history, connecting it to a village in Gascony, and likely to some illicit brandy making where people’s lives were at risk for defying the king’s orders and skirting around the excise men, right?

No. Louis XVI died in 1793. The still was made in 2006. Write that down.

No excise men?

*insert cold stare here

Fine. Hard facts only. It has been an arduous road to travel. It has been serial numbers, maintenance schedules, standard operating procedures, operator responsibilities, quality controls, ingredient specification sheets, safety protocol, system malfunction detection. It has been measurements, sampling data, testing methods, recording methodology, and out of the realm of tolerance identification.

No language describing the invention of any equipment, the trials and tribulations of the inventor, the recognition, the accolades, the race between rivals to patent first, to reach the market, to make a name and reap rewards.

No timeline of history, the tales of great machinery malfunction and mishaps that caused strife, or injury, or daresay … death.

Nope. Just operator files.

It’s ‘if blank, do blank.’ Or ‘when this, then this.’ It’s ‘measure now, record here.’

There’s no beginning, middle, or end.

It is not a story, not a narrative, no plot.

None of the machinery barely scrapes by, screeches to a halt, or belches out for attention.

The manual is meant to be informative. Concise. Crystal clear. It is meant to provide a “just in case” scenario for an event like a catastrophic pandemic wiping out all previous operators’ ability to fight through throngs of apocalyptic zombies to appear at the facility, allowing any stranger to eventually walk in off the street, discover the book and easily, effectively, and effortlessly pick up where we left off.

No, Shelley. It is meant to use as a teaching guide for new employees.

Yeah, that too, but my take could be plausible (I mumble quietly).

So, I study each piece of equipment. I learn its function. I define its specifications. I describe its purpose. It is thirsty work as I crawl around, beneath, above, and inside many of them. I watch them perform. I study their mechanisms. I research their optimal modes.

And I learn … they are still magical.

I learn it from listening to the operators as they describe their years of experience working with each station.

The grain will stubbornly clump and ball if you don’t chase it with the paddle in the cooker. It likes to hide right in that corner.

If you don’t clamp down the hose securely, the impellor pump turns into a raging snake that’ll spit hot mash on every square inch of the production room floor.

You see that steam rising from the strip still’s parrot spout? We call that the dragon’s breath.

I did find a story. The story of waking up the yeast before releasing it into its comforting, warm bath, of performing the tightly timed choreography between pieces of machinery as they demanded immediate attention to avoid calamity, of discovering that the general consensus for many of the processes was that you just had to feel it, smell it, taste it, gauge it. The machinery had its tells, and a good operator was sensitive to them and could anticipate results because of the accumulated years of a bonding relationship.

Making whiskey requires procedural care, yes. It’s a recipe. It’s a step by step adventure that when timed perfectly churns out a salable product.

But to me, and to others, the machinery is responsible for the alchemy, the head-spinning potions, the conjuration that leads grains to glass, this honeyed, headying elixir.

But the manual will not reveal that magic. The manual will not even hint at it. The manual conceals the story.

Except it’s there. We just don’t capture it within the pages that keep the secret safe. It is for others to read between the lines, to unearth the buried story within it.

If they find it after the zombie apocalypse.

~Shelley

For the time being, the blog is closed to comments, but if you enjoyed it, maybe pass it on to someone else. Email it, Facebook it, or print it out and make new wallpaper for the bathroom. If it moves you, show it some love and share. Cheers!

Don’t forget to check out what’s cookin’ in the Scullery and what we all gossiped about down in the pub. Or check out last month’s post and catch up.

 

Booze, Britain, & Maybe Someone’s Bride

If you’re asked any questions you can’t answer, just send those folks to me.

I looked at my boss. The one who brought me to the London Whisky Show with just barely enough information to sound like I was dangerously competent but not snarkily egotistical.

You mean like, “How many proof liters are you pulling off the still between noon and 6pm on every third Saturday of the month?”

Or how about, “Exactly what percentage of liquor are you extracting from that rare twenty-five year old rum cask you’re resting your bourbon in for two years?”

Or even this one. How bout this one? “Will you marry me?” *hic* Can I lob that one over to you as well?

He gave me a look from beneath his brow. Umm … no. You can deal with the drunken fan boy bits on your own.

Fab. Back to work.

And work it was, as setting up a booth in Old Billingsgate—one of London’s myriad iconic buildings, notably a venue that used to house the world’s largest fish market—was not just as easy as plunking down a few bottles of booze and then flipping a shingle to say ‘open for business’ as thirsty customers strolled by.

Instead, it was setting up the most eye-catching, magnetically plumaged display of all your finest award winning wares right beside hundreds of other eye-catching, magnetically plumaged displays of award winning wares.

And for most of us, all on the size of a postage stamp.

The festival brought distillers and whisky lovers from all over the world together to experience some of the most coveted, laurel wreathed drams begging to be savored. Participants wandered (and eventually stumbled) about from booth to booth over the two festival days with supremely developed palates and highly developed expectations.

Now there may only officially be listed just over 100 carefully selected global distillers, but each one of them had some version of, You think that was good … (pulls bottle from beneath hidden shelf) … wrap your tongue around this one!

Altogether, a patron had somewhere between 600-800 drams of whisky to filter through in 48 hours.

As did their liver.

Of course, there was recommended show etiquette.

Spit, don’t swallow.

Drink lots of water—hell, bring your own IV pole if it’s not too unwieldy.

And if you are officially documented by the patrolling Security Stewards to have asked more than three exhibitors for their hand in marriage, the last one has the right to hold you responsible for their children’s college fund.

Gamble as you may.

One of the most challenging aspects of the festival was to reel in the participants, convince them that Reservoir’s whiskies stood head and shoulder above most others because we were not a carbon copy of the vast menu list available.

Our ingredients are of the utmost importance.

We pride ourselves on those ingredients being local.

Our process is different, our distillate is unique, our people are unprecedented, and for Pete’s sake, every day we festoon our bosses’ office doors with balloons and thank you notes because we just frickin’ love working here!

PLEASE JUST COME TASTE OUR WHISKIES!

In truth, we may not have sounded quite so desperate, but you get my point. You have to stand out. And not in a gimmicky way. You have to present them with something that’s memorable, that’s meaningful, that matters.

You have to make them want to take you home in a bag.

Okay, that did not come out right, but again you get my point.

It was an opportunity to meet people who love whisky and who make whisky from every corner of the Earth. To share what we’ve made, to learn from others, and to come home filled to the brim with the vim and vigor of pursuing our future.

We also come home smelling a little bit of fish, but that’s beside the point.

We travel the world with our wares. Sometimes we come to you. Sometimes you come to us. Most importantly, we come together, our spirits aligned.

Now, agreeing whether you want to make monthly payments to the university or just one lump sum is where we might diverge, but we can always work that out over a dram or two.

~Shelley

My favorite customer …

For the time being, the blog is closed to comments, but if you enjoyed it, maybe pass it on to someone else. Email it, Facebook it, or print it out and make new wallpaper for the bathroom. If it moves you, show it some love and share. Cheers!

Don’t forget to check out what’s cookin’ in the Scullery and what we all gossiped about down in the pub. Or check out last month’s post and catch up.

 

 

 

 

You Cannot Teach An Old Cat New Tricks … Or Anything Really

“What do you think you could do? For your part in the program?” I heard the voice ask.

I looked around my desk. Papers, sticky notes, a leftover bowl of quinoa the cat was extremely interested in exploring.

“Umm …” I hesitated and tried to buy some time. I glanced at my phone, hoping it would ping with some notification that I could cleverly read out.

The phone was not helping. And the person on the other side of the line was waiting for my answer.

Yes. Yes, I very much wanted to be part of an evening called Women In Whiskey, hosted by a distillery I held in the highest of esteem. And Leslie, their head of PR, was offering me just that opportunity IF … I could create a marketable angle for why I should be there—and a persuadable reason people would feel inclined to attend because I was part of it.

The cat pulled a paw out of the bowl of quinoa, now coated with the sticky red grain.

She stared at it intently. She nosed it. Then stuck a tiny pink tongue out and gave it a tentative taste.

Shaking her head to rid herself of the apparently foul flavor, I sighed and frowned.

She didn’t even really give it a try. Judged it unpalatable without truly knowing anything about it.

If only cats were teachable … and not obligate carnivores.

“Whiskey Tasting 101,” I blurted out. “I can do an introductory course.”

There was a short pause on the other end of the line. “In ten minutes?” Leslie asked.

“Fifteen. I will squish four lessons into fifteen minutes.”

“Hmm … what kind of lessons? Remember, you’re going to be working with a food and spirits critic, a mixologist, and a distiller. You’ll have to bring something different to the table.”

Leslie knew I wrote books—middle grade, YA literature, non-fiction essays, and a lot about whisky. She knew I’d apprenticed in Scotland—studied with distillers and people who were hugely passionate with their work—all because I’d eventually developed a great love for the spirit and a yearning to make it. But my main labors were simply writing about it.

How many people would want to come to an event to hear women speak about their work in the industry and find out my part was just “Lemme tell you about my books.”

Can’t imagine that would fly.

But for the past twenty-five years I had done something that morphed accidentally into a profession. I became a teacher.

Enthusiasm can do that to a person.

Or fanaticism. Samey samey.

My history was one that was both typical and atypical of a person first introduced to brown spirits.

Typical, in that I thought it was the most disgusting thing ever to touch my lips—save for Jeremy Krazinski, who, in fifth grade, tried to plant a big one on me just beneath the monkey bars when I had no idea it was coming.

Atypical, in that only a few short years later, after having traveled repeatedly to Scotland and gaining a depth and breadth of appreciation for everything falling between the barley and the bottle, I found myself determined to make it. To understand the craft, the science, and the magic of that spirit.

My longing for a deep dive found fulfillment because of a great distillery, but my love for whisky blossomed because of a great teacher—one who discovered my first handshake with the spirit had been an avoidably painful one. I’d learned incorrectly and had a good bit of erasing ahead of me. From that moment on I’d grown resolute to not allow the same “first time flop” unfold for other people. I wanted them to love whisky as much as I did.

“What will you teach?” Leslie repeated.

I recalled a series of essays I’d long ago written called Belly Up to the Bar. “Eyeing, Nosing, Tasting, and Finish,” I said with more confidence than I felt.

Indeed, the more pertinent question going through my mind was, Sure, I can write about it, but can I aptly teach it?

I thought about the most proficient instructors in my life thus far. The ones whose lessons have left the greatest indelible imprint on me had no degrees in education—nor fancy lettering following their names. They had instinct, purpose, and need.

A cat has schooled me in the necessity of paying attention to the most muted of reverberations as much as any sound engineer. You wish to catch a prey? Listen like your life depends upon it. Hunger can tutor the stupid right out of you.

An elderly Polish neighbor repeatedly walked me through the woods as a child, revealing what will taste good raw, what will taste good cooked, and what will outright kill you if you so much as lick it.

And no doubt my parents have left me with life lessons near impossible to accumulate from anyone else: Do what you love, love what you do, and please pay attention goddammit to what Mrs. Sobieski warns you not to lick.

We are surrounded by teachers. Many have a desire to give you what they already possess: comprehension of the world. And oftentimes for free—simply because of the passion they possess with the subject.

“Okay, you’re hired,” Leslie decided.

I was thrilled. Most times in life I’ve found myself as the student—the hungry pupil desperate for know-how, happy to be on the receiving end of it. But on this night, I would get to be that teacher.

That teacher who teaches what she loves, and loves what she teaches.

Likely I will start off the session with an introductory phrase such as: “Thank you all for coming, thank you for being willing to learn, but mostly I’d like to thank Mrs. Sobieski for allowing me to be here tonight.”

The Reservoir Distillery’s “Women in Whiskey” event.

(Robey Martin, Beth Dixon, Mary Allison, and Shelley Sackier)

For the time being, the blog is closed to comments, but if you enjoyed it, maybe pass it on to someone else. Email it, Facebook it, or print it out and make new wallpaper for the bathroom. If it moves you, show it some love and share. Cheers!

Don’t forget to check out what’s cookin’ in the Scullery and what we all gossiped about down in the pub. Or check out last month’s post and catch up.

~Shelley

The Need for Meedful Media

The word social is not one I would use to describe myself with. Like, ever. As a writer, I am comfortably cloistered away, far from noise, or distractions, and, most disconcerting to many … people.

Yes, I prefer to be far away from people.

Primarily because people are noisy and distracting. Of course, it’s true, they are many, many other things as well. People are generous, and interesting, helpful and creative, some of them are good at balancing silverware on their faces and can be truly entertaining. And if they could be all those wonderful things without the not so wonderful things, I’d be hooked on people. I really would.

Now the word media is one I rely upon heavily for myriad reasons. My work must be transported through the “agencies of mass communication” in order to be utilized, to provide some worth for others, to be functional and purposeful.

My goal, as a writer, is to find words, string them together into a pattern that either entertains or informs, and move a reader of those words to either act upon or experience something.

It’s pretty simple.

Yet the action of putting the words social and media together, side by side, is anything but simple.

It’s an effortful act of interaction if one wishes to be significant. And that interaction requires the bonding of human beings—to relate, and to be relatable.

Without that engagement, every author’s efforts simply sit on a library shelf, or a bookshop discount table, or in a warehouse somewhere with a bucketful of other unloved, unknown books.

The clincher is, you cannot just shout at people to, “Look over here! Hey! I’m annoyingly loud!” without them giving you an eye roll and going back to grouting their tile with a lot more enthusiasm.

I have worked with people who are slick and savvy at social media. They have studied the art probably with more intense effort than a teenaged boy, who measures and charts the growth of his biceps after each twenty reps of push-ups.

And if you’ve ever been a mother to a teenaged boy, or been a teenaged boy yourself, you may recall that I am not kidding about the “intense effort” applied.

But these clever engineers of awareness campaigns are usually paid professionals. At times, it’s best to employ them. They can be expensive, and regrettably … a little impersonal.

So here is where the paradox lies for many.

One must understand just how important it is to truly connect with someone you’re trying to get the attention of. And oftentimes, anyone marketing a product or idea goes about grasping that attention with the success of a five-year-old relentlessly tugging on the pant leg of their mother while she’s soaking up juicy neighborhood gossip from her best friend down the street.

You will be ignored.

We, as consumers, learn to turn a blind eye against the overwhelming influx of info wash that can at times feel like a fire hose of detritus. We have to. To keep our minds and moods safely intact.

Unless … and this is a big, important word … unless we get a whiff of something that brings value to our lives. Then we pay attention. Then we find some focus. Then we see the worth. Then we spread the word.

Long ago, years ago, when I first started publishing—whether a blog post online, a book in solid form, an essay, a picture, a tweet, a vid—it didn’t matter so much on the format—what I realized quickly was that if I wished to stand out within the noisy, info-saturated platform I worked within, I would have to show up with two things: something fresh, and something urgent.

Fresh, in that you can take old ideas and sharply spank them into something vibrant and sparkly—to appeal to a new set of eyes and ears, and reinvigorate some older ones.

Urgent, in that the content one produces must fill the recipient with a need to share. This is the smartest way to spread one’s work: word of mouth. Same goes for any industry.

If what you offer is something old—something people already possess—they’ll vote you straight off The Gong Show. You’re an amateur with dubious talent.

Connecting to people on both levels—both in content and campaign—requires consistent attention to crafting one’s skill, but also developing sincerity. And you can’t fake that. It’s been tried. It’s transparent. And people feel like taking a hot shower with a bucket of bleach and a wire brush after they’ve been exposed to it.

The timeless and repeated counsel I’ve been given can be summed up thusly: The years, the schooling, and effort you put into your craft should first and foremost be evident. What you write (or make) should resonate. It should amplify the meaningful not the meaningless. If you find it cannot captivate an audience, either go back to the drawing board, or find other employment where you can succeed. Don’t reconcile with offering up poor output. We need noteworthy voices that refuse to settle with generating mind-numbing content.

Then, when that content has been spat upon and polished to an absolute sheen, find one person who believes in it. Then find another. Find two. Be patient. Find ten. Be diligent. Be gracious. Reciprocate. Give back. Be social.

Yes, be social.

Not in the gossipy, drink in hand, playlist in the background kind—the kind I struggle with endlessly. Rather the kind where you contribute to society. To culture. To humanity. To the betterment of someone, somewhere else.

If you’re reading this post, then you’re part of the overwhelming majority of people who are somehow touched and involved in social media. You don’t have to be selling a widget to find this essay applicable—because, widget or not, you are selling something: yourself.

Spread your ideas, pass on your work, share your vision. Just make sure it is worthy and worthwhile to pay attention to.

~Shelley

PS–(In case you missed it!) An important update to all the Robin Gott Doodle Devotees out there! Robin has opened a new site where you can finally and officially purchase some of his finest and funniest work via a website called Society 6. To quote the champ of chuckles, “I know it sounds like some kind of low-budget South African sci-fi film, but it’s actually an online market place for all sorts of design.” Don’t miss out. Check it out here: ROBIN GOTT

For the time being, the blog is closed to comments, but if you enjoyed it, maybe pass it on to someone else. Email it, Facebook it, or print it out and make new wallpaper for the bathroom. If it moves you, show it some love and share. Cheers!

Don’t forget to check out what’s cookin’ in the Scullery and what we all gossiped about down in the pub. Or check out last month’s post and catch up.

Mark My Words–Even the Confusing Ones

I promise you.

You promise me.

That is the bare basics of a contract.

We both sign on the line that’s either too short, too narrow or too good to be true, promising we’ll each do our thing and come out smelling like roses on the other end of it.

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Well, that’s what’s supposed to happen, right?

Although the Chinese Zodiac has determined that this is the year of the sheep, I, personally, would take issue with this. This is not my year of the sheep or the goat, or any other cloven foot animal. It is the year of the treaty. It is the year in which I have spent a good portion of my time, hunched over paperwork with a magnifying glass, or peering onto my monitor and growing ever closer all with the hopes that if I can move near enough to the words, they will magically make sense with the intensity of my gaze.

Wrong.

They will make sense only if we stuck to something like a common language.

Or if I backed up two decades and decided to go to law school.

Or if maybe Plato, in all his soft and flowy robed glory was sitting beside me and explaining each Latin-based line as we moseyed through them.

Some contracts are wonderfully exciting—like the one I’m scanning with a fine-toothed comb right now—the one that says, We, publishers of great stories big and small, want your book, and then a second to follow the first, and quite possibly a third one to boot.

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These pieces of paper are exactly the kind of documents that make authors realize they are actually gymnasts because of all the back flips and flying Dutchman leaps of joy that ensue. But sometimes you discover that you’re going to have to become an extraordinarily flexible gymnast—like Cirque du Soleil Chinese acrobat flexible because of the Silly Putty stretching you’ve done to come to an agreement.

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And most authors I know are so excited to get published they would be willing to exchange their bones for rubber bands if it would launch their books onto the other side of obscure.

It helps to have a clever agent who speaks contract law, or studied Latin, or can easily recall her past life when she lived in Ancient Rome and clerked for Cicero. So, thanks, Jennifer. Super glad you’ve got my back.

Other contracts will keep you awake at night with a backlit calculator under your pillow for easy access.

Refinancing a mortgage. Need I say more?

Okay, I will.

You own a home. Correction: you live in a home the bank owns. The bank has you sign a contract that states: If you want to live in this home and pretend it belongs to you, you can pay us x amount of dollars for y amount of time.

Now this would all work out fine and dandy if they’d all just leave you alone until you either run out of money, pay off the debt, or run away to open a lobster kabob food truck on the island of Saint Kitts.

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Instead, before the ink has a chance to dry, you’ve already received three offers from a few other financial institutions who announce they’ve got a slightly better deal—at least on the first page of the glossy brochure and as long as you don’t read the fine print. And I think we’ve all been in plenty of situations where because we didn’t read every word of the fine print, we realize something unpleasant is about to hit the fan and we immediately start scouting eBay for that ‘lobkabob lorry.’

A few contracts are meant to make your life considerably easier. The tax accountant who you visit once a year and beg to make sense out of your refrigerator-sized box of receipts. A box which happens to be balancing a plate of homemade cookies on top—cookies you hope will convey the depth of your appreciation.

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Or your health insurance agent who sends you a card on Christmas and your birthday with a fridge magnet and a 500 mg vitamin C tablet taped to the inside of it.

And how about your automobile insurance agency who sends you a monthly email in recognition of payment saying, “Thank you. Now don’t drink and drive. In fact, just don’t drive period. It’s a beautiful day. Go for a walk.”

There are also the everyday ordinary contracts that have become such a part of our mindless existence we don’t see them as contracts any longer.

The library—you give me a snazzy, plastic card and all the books I could possibly shove into six bags each week so that I may read them all for free and in return I will tell you: What? I’m not late with that book. What do you mean I owe twenty-five cents for an overdue book? I KNOW I handed that story in last week. I’m POSITIVE this is your clerical mistake and it’s sitting right now on your shelves—just go take a look … oh, wait. Here it is.

The garbage collector—you come every week on Thursdays to pick up my wretched refuse and do with it what you will, and once a month I’ll send you a check for thirty dollars. Fingers crossed I remember to do it and the check doesn’t bounce.

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The internet provider—I will hemorrhage money your way for the promise of magical world wide connection beyond my wildest dreams, you will occasionally come through with that promise, but not in any reliable fashion, and I will regularly scream bloody murder at those who work within the company, imagining painful, fiery deaths for you all, but in truth have absolutely no recourse.

So there we have it. A cross-section snapshot of my ink and paper maelstrom thus far this year—not a farm animal in sight.

And umm … hey, kids? Head’s up: I may or may not have just agreed to give my new publisher both of your first babies by signing this linguistic puzzle. Time will tell. But I give you my word I won’t do anything like that again.

I promise.

~Shelley

*ROBIN GOTT’s NEW POST* (click) 

Don’t forget to check out what we’re cookin’ in the Scullery and what we all talked about down in the pub. Plus, you can see more of Robin Gott‘s humor–all from the only pen carved from a human funny bone.

Why I Wrote DEAR OPL- Part 3

*Just a heads up to anyone new joining in–this is not my typical blog post. This is part 3 of 3 for a speech I’m preparing and posting here to get valuable feedback from my community. If you’re interested in joining in (and I so hope you are), and you’ve not had a chance to read part 1 or part 2, you might want to take a minute and get up to speed. I look forward to hearing what all of you have to say. It’s been wonderfully worthy and I thank every one of you for participating!

~~~~~~~~~~~~

What’s in it?

My sleuthing skills progressed mainly because food labels showed up. I, therefore, became obsessed in the pursuit of truth.

I suspected that every chemical I read about on the back of a label and couldn’t identify was likely a form of my mother’s mystery ingredients I had to watch out for. The only things I could trust were foods in their whole and original form. And this is something our culture has removed us from in a very real and dangerous way.

Despite the higher intake of calories our western diets have had us adopt, people are hungry. We’re now eating more food than ever before yet we are starving for nutrients. And our bodies are yelling this fact out to us. We’re struggling with these massive and overwhelming cravings for sugar. It’s hugely addictive and, in fact, scientists have discovered rats will work eight times harder to get sugar than they will to get cocaine.

Our average modern diet is not providing the nourishment our bodies require for good health, and because of it, our bodies are suffering more insulin spikes than a tumultuous day on Wall Street.

Basically, we have an abundance of calories, but a shortfall of nutrients.

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I find this to be a shocking and saddening state of affairs, but if you really want to hear something that will make the hair on your arms stand at attention, here’s another one of those eye-popping statistics I alluded to earlier:

The junk food industry spends about 2 billion dollars each year targeting children. One scary study found that elementary school kids in the US see an average of 254 ads from McDonalds each year. That’s just ONE company in the sea of junk food advertisers.

We are bombarded with media that dictates what we want, what we’re hungry for, what gadgets we’re desperate for, what will make us feel better about ourselves or our lives, and what will make us feel included. Kids are targeted even more so. It’s overwhelming and impossible for them to filter these messages or tune them out, and certainly challenging for them to interpret and identify how they are being subtly and not so subtly molded.

The Center for Disease Control and Prevention (CDC) now reports that around 12.5 million children aged 2-19 are obese. And this is just in the United States. If you need a mental graphic that’s like nearly the entire population of Ecuador. Or how about this one—two Norways, a Botswana and a Liechtenstein. Worldwide we’re talking about 43 million kids.

Yeah, it’s a lot. Want to elevate that arm fur another notch? The World Health Organization estimates that in ten years time, over 70 million children globally will be obese. And the most alarming surprise? This number is only including children from ages 0 to 5.

Diet-related diseases are the biggest killers of human life. Far bigger than homicides, pneumonia, kidney disease, accidents. The statistics are jaw-dropping.

It makes you want to curl up in a ball and cry, doesn’t it?

Or we can do something about it.

Which brings us to part three: WHAT WE NEED TO DO

  1. No amount of exercise is going to help you run away from a bad diet.

It’s really hard to recognize a problem despite the fact that it’s growing right beneath our noses, mostly because it’s a fairly unremarkable one. It’s not remarkable because it’s become common.

We all know what a dog looks like—we’ve seen gobs of them over our lifetimes. Nothing too terribly novel about them from where we stand right now. But if you woke up one morning and looked outside and spotted a flying dog, you’d probably pause and really study the anomaly … until it wasn’t an anomaly anymore. If pretty soon flying dogs were just as common as grass, then no one would really see them any longer—which is what’s happening to our children. Obesity is becoming familiar, universal and ordinary.

We can’t let this happen.

It would be incredibly easy to point our extra pointy fingers at the heart of the problem and scream until we’re blue in the face at the food industry, but if any of you have ever been in a situation where you’ve pointed a finger at someone and assigned blame, I think you’ll also recall that they didn’t offer either an apology or any available energy to help solve the problem.

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More often than not they likely gave you back a pointy finger as well—but facing in a different direction.

A better response might be to ask for partnership in problem-solving. Our food industries can make food education a top priority of their business. Help us shop, teach us how to cook, educate us about nutrition. A win for the public and a win for their public relations. Besides, it does not show savvy business sense to kill off your clientele.

The restaurant and fast food industry, which have gotten us hooked on the drugs of sugar, fat and salt by targeting consumers with their persuasive advertisements, could help wean us off the extremely unhealthful amounts or face selective taxation from the government to cover the skyrocketing cost of healthcare: a price tag we do not have the funds to pay for—no matter how far down into our purses we dig.

We need restrictions on advertising to children who are most vulnerable to these campaigns. We need to protect those who are easy targets, those who are easily preyed upon, and those who will suffer the most.

Also, we need clearer food labeling—something effortless and easy so consumers don’t have to count grams or teaspoons. Something like the proposed traffic light label. Red for high amounts of free sugars, yellow for mid-level amounts, and green for Go for it, buddy.

We need to give our children LIFE SKILLS. We can get in the kitchen with them, teach them the basics of nutrition, educate them about what they’re eating and illuminate how it will affect the quality and longevity of their lives. It’s going to be a mess, but maybe architects can start making kitchens with a large drain in the middle of the floor which allow you to just hose down the walls after a family cooking session.

We can take the necessary steps to overhaul our school lunch programs. And currently there are a handful of people pioneering over this treacherous landscape who are battling to illustrate that pizza should not be considered a vegetable because it has tomato sauce in it. Jamie Oliver, Alice Waters, Michelle Obama and Congressman Tim Ryan from Ohio are a few familiar names who have been leading the campaigns of international food revolutions. These folks are shaking up government nutritional guidelines, instituting school garden programs, and proposing ways to lower the cost of healthy foods so that everyone can have access to them. But there are many, many more who are working in the trenches and mostly without a spotlight. We need to support their endeavors.

The three points I’ve highlighted—what we eat, what we know, and what we need to do—are part of a task we need to knuckle down and get busy with—a cause we need to champion. Creating and implementing solutions to our epidemic is a global obligation we owe ourselves, our children and our children’s children.

We need a new killer slogan for our planet. Not a slogan that will kill us.

I propose something like this:

Planet Earth: come for the food, stay for the fun, die when you’re old.

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~Shelley

Don’t forget to check out what we’re cookin’ in the Scullery and what we all talked about down in the pub. Plus, you can see more of Robin Gott‘s humor–all from the only pen carved from a human funny bone.

Phoning It In

As a writer, it is a mortal wound to have your words identified as cliché.

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To have nothing new to say, and nothing novel to offer, is to look down and see spurting lifeblood flowing from the femoral artery of your quill. You might as well place your hands upon your chest and lie flat with the waiting of the inevitable.

As a human being, to live a clichéd life is to miss out on the depth and breadth offered when handed the menu of all that is available whilst you still draw breath.

Would Madam prefer beef or chicken tonight? Or perhaps the fish? The chef has a lovely bit of Dover sole.

“No, tonight I shall have cricket as my protein.”

As you wish.

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But sometimes, no matter how hard you try to order ‘off menu,’ you are snapped back to form as if your life were fired in the kiln of shape memory alloy.

Turning the page will reveal a predictable, cringe-worthy, mulish experience. Sometimes there is nothing left to do, but soldier on.

And then blog it.

Words are everything to me. They are the more than one million flavors of communication available at my beck and call. They reside on my shelves, bound between covers in several ‘parts of speech pantries’ I never need to restock. But I have a preference as to how I like to use them. I rarely dish them up straight from the pan, hot and bubbling, but rather allow them to cool, their flavors to meld, taste-tested a dozen times before serving.

I like to write. Not so much to speak.

Which is why I detest … THE CONFERENCE CALL.

And if you have ever spoken to an individual in business that is part of an organization consisting of more than two people, and those ‘more than two people’ must communicate a lot of information that needs addressing soon and fast, you’ll likely have heard about just how bad conference calls can be. Or annoying. Or snooze-worthy.

Or disastrous.

I’m getting used to them. But I hate them more than I hate the thought of eating a slice of stinkbug pie—

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with a side of cowpie patty ice cream.

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Really.

I like to be prepared. Over-prepared. I don’t like surprises. I like to know what’s going to be discussed, and will have given it all a great deal of thought with most of those thoughts written down for handy reference. Spontaneity is not my friend. It is as if spontaneity and I met one day at a snow cone shop and spontaneity grabbed my cone and threw it down on the side walk. And all I can do is look at my cone melting in front of me with no idea what to say or do because I didn’t rehearse this part of life.

Yeah, meta.

But if I’m going to have one of those spontaneous, disastrous moments occur, I want it to be MY moment. And not a repeat of the cosmic collection of moments everyone else has already had and tweeted about.

But I didn’t. It was so … predictably, boringly normal.

Was I prepared with all my notes that I’d been gathering, writing and crafting for the last three weeks? Check.

Was I sufficiently caffeinated for focus, and now holding a brimming cup of chamomile tea to counter the effects of the previous jittery drink? Check.

Had I used the bathroom? Was my phone plugged into the socket so that soon it would be fully charged? Did I have a timer set to make sure I’d not call in late? Check, check and check.

I was ready.

Did my alarm not go off, and being fully immersed in work, I would not recognize it until ten minutes passed the call time? Check.

Once integrated into the call, did the house phone on my desk begin to ring with shrill hysteria, and did I suddenly discover that this phone had no ‘off’ ringer switch? Check.

Did the answering machine on the other side of the room kick in at full volume making it sound like someone else joined the call? Check.

Did the above scenario repeat itself verbatim sixty seconds later? Check.

Did the doorbell ring and set the dog into an absolute frenzy because someone unexpectedly showed up at a place that requires a travel agent and a spirit guide to gain access to? Check.

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Did I embarrassingly have to excuse myself to answer the door and calm the dog and yank the answering machine from the drywall? Check.

Did I return to find my phone had died because it hadn’t been properly secured into the outlet and therefore I’d dropped off the call from battery failure? Check.

While plugging it back in beneath my desk, did I bump the desk so hard that it knocked over my cup of tea onto all my well-prepared notes rendering them unreadable? Check.

Did I phone back in to join a group of people who were now seriously doubting whether I was firing on all cylinders? Check.

After sixty seconds of rejoining the call did my phone alarm finally go off reminding me and everyone else that it was time to phone into the conference call? Check.

Had I mistakenly allowed one of my girlfriend’s children to play with my phone the day before only to realize that the smarty pants had changed all my sound notifications to that of Pac Man dying? Check.

Did everyone on the phone call gasp in horror and accuse me of playing video games whilst on the call? Check.

Yes. It was disastrous. I failed miserably. And I have nothing new to offer the scenario of disastrous, failed, humiliating conference calls.

I am cliché. I am watching the lifeblood bleed out of what could have been an interesting story. I am resigned.

I am silent.

I am thoughtful.

I am determined.

Tomorrow, I eat crickets.

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~Shelley

*BONUS ROBIN GOTT CARTOON!* (click)

Don’t forget to check out what we’re cookin’ in the Scullery and what we all talked about down in the pub. Plus, you can see more of Robin Gott‘s humor–all from the only pen carved from a human funny bone.

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Shedding Light on the Seat of Power

Today was an interesting day. Today I found a small section of my brain where, upon closer inspection, it was revealed that a couple synaptic plugs had come loose from their sockets and were lying about on the floor not contributing to the overall brain function capacity assigned to my person. Sparks were flying, but the juice wasn’t flowing.

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I really hate when that happens.

It’s like discovering that for the last five years, your health plan allowed for you to have a free massage every week, but only if you clicked on the web site’s tab that said Legal Jargon You’ll Never Understand and Fine Print too Tiny to Read.

Who goes there??

Well, I did. At least for a quick look-see. Not to my health care plan, but to another ordinary every month invoice. And what I unearthed was confounding and a little bit balmy. But I am attracted to the absurd. And this fit the bill.

When I was a kid, the food co-op movement was starting to rev up its engine, and folks were beginning to find little shops where they could scoop up bulk food from hand-labeled barrels and bins. I was never particularly interested in stepping over this threshold, as the air held the scent of patchouli, and the atmosphere reeked of good health. The only bin that roused my interest was the one containing carob coated raisins and peanuts which—for a reason that could only point toward a level of unflattering intelligence—fooled me every time into believing its flavor had changed from the week prior and now would be delicious.

It wasn’t.

Ever.

Just mutton dressed up as lamb.

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Recently, I have taken over paying some of the household accounts. One of them is the electric bill. Scrutinizing the statement top to bottom, I also examined its name. I belong to an electricity co-op. This came as a massive surprise to me, mostly because my mind had a hard time grappling with the mental image of local folks driving to the edge of town, where the rents are cheaper, walking into that ‘good commune vibe’ atmosphere, pushing a few old mason jars across the counter and pointing up at the bin lined shelves to say, “I’ll take 45 of the yellow joules, 25 green volts, and how bout …60—no 70 watts of the really bright red ones.”

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An electricity co-op? Really?

I had no idea any such thing existed. And since research is like an addictive drug that must maintain a high dosage level in my bloodstream, I reached into my jar of joules and cranked up the old computer for a little overtime.

It turns out that utility co-ops were introduced to the U.S. somewhere around the time of Franklin D. Roosevelt and his shiny “New Deal” plan for America. As folks were in the midst of the Great Depression, it became even more depressing to discover that Big Business owned utility companies were not interested in spending the extra bucks on investment to bring electricity, water, and communication to the outskirts of society. If your nearest neighbor was a collection of cows, you’d likely still have to rely upon your hearth, your rain barrel, and smoke signals.

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Shortly after Johnny Town Mouse left a visit to his Country Cousin, it was clear that listening to all that lofty babble about how grand things were in the city was a bitter pill no one wanted to swallow.

Cue disgruntled homesteaders, sharecroppers, and ranchers. Please enter stage left.

The utility co-op was born. Now you could tell that boasting braggart of a relative of yours that not only did you have running water and a light switch, but that you were now an owner of a business that stretched as far as the eye could see and beyond. You were a proprietor in the fast-paced industry of the Utility World. Public Power just took on a whole new meaning.

Okay, all of you in overalls and Birkenstocks, take a bow, and head back to the barn. Those cows aren’t going to milk themselves.

I liked the idea of a utility co-op. In fact, once I began to understand the structure and organization’s ideas, I called my electric company to speak with a real person to get a few more facts.

“So,” I began, “being part owner of a company, that means I have some say in how the business is run, don’t I?”

Absolutely, came the operator’s reply. The whole idea of the cooperative is that the community shares in the responsibility, management, and profits of the company.

“Profits?” I whispered excitedly. “As in revenue?”

Yes, ma’am. In this case, we call them Capital Credits. Our success is your success.

“Well, I think Capital Credits is a Capital Idea, and a Credit to whoever came up with that little gem.”

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We hung up the phone and I paced about the kitchen planning what I would do with the share of my business—my Capital Credits. I quickly phoned back.

“I forgot to ask. When do I receive my dividends? When do you cut me a check?”

Oh! the operator chuckled, You, yourself, won’t actually receive any money. But the benefactors of your estate will.

“Wait. What?”

Yes, it’s called Estate Retirement.

“You mean I have to die first to extract benefits from the co-op.”

Precisely. We simply need to see a death certificate from your estate representative, and whomever you dictate in your will to be the recipient is immediately issued a check for your years of collecting Capital Credits.

“Hold on a second. I grow my own vegetables. I DO NOT HAVE AN ESTATE.”

It’s just an expression, the operator said, snickering again.

“Well, I’d like to express my dissatisfaction with the way the profits are withheld from owners.”

Ma’am, this is a business. The profits are mostly rolled over into maintaining a working utility company.

“What happened to the whole idea of “Sharing is Caring?”

Oh, dear, the operator said. I’m just going put a mark in your file for future reference to other agents should they take a call from you. You are what we refer to as Newbie Members.

“What does that mean?”

New to the idea of business profits and margins. In your case, The lights are on, but nobody’s home.

~Shelley

*BONUS CARTOON FOR THIS WEEK’S POST!* (click)

Don’t forget to check out what we’re cookin’ in the Scullery and what we all talked about down in the pub. Plus, you can see more of Robin Gott‘s humor–all from the only pen carved from a human funny bone.

Related articles

Don’t Rock the Boat (or Car or Truck)

When asked to make a list of my least favorite things to do, I’d likely answer in this order:

— Walk barefoot across burning coals to prove my physical courage as a warrior and gain the approval of any ancient Native American spirits that still linger on my land, as they occasionally show their displeasure with how I’m running my summer vegetable patch by simply shutting down the water well I depend upon.

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— Go through the ritual of my yearly facial tattoo—again, to please these demanding land spirits, but also because this has proven a very effective way of remembering my New Year’s Eve resolutions and ensuring my efforts toward completion.

— Keep up with the scarification task I’ve placed upon myself, as long ago, I realized this was the most effective way to keep an accurate score for how many crocs I have wrestled into submission while trekking through the tropics of Africa and Asia. People ask for my tally all the time. I don’t know. It’s a Virginian thing I guess.

I would not admit this list out loud to anyone, simply because their jaws would slacken in disbelief that I did not answer as they surely would have.

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Their least favorite thing to do?

GO TO THE DMV.

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That’s right. The Department of Motor Vehicles – or Transit Authority – or Licensing Agency. We all have our country’s version of it.

It doesn’t matter what time of day you come in, there is always a line. A line that rivals a Disney queue back in the pre-measles break out days. Yep. You can now ride the thrills of Space Mountain twice before you can make it to the head of the line that brings you to the information desk clerk—whose job is simply to hand you all your forms and a ticket that now states, “You’re in line.”

But I don’t fear the DMV—I welcome any notice in the mail that states I have to pop back in to title, register, test or renew. But it’s not because I’m a glutton for punishment—as I believe I’ve made abundantly clear with my “least favorite things to do” list—it’s simply because I have an advantage:

My dad used to work there.

Back in Wisconsin growing up, I could cross the threshold of many a DMV location and simply state who I was, and then get stellar service. They recognized the last name.

Now in Virginia, I have to surreptitiously slip it into conversation. It’s challenging, because you can’t just blurt something like that out—the state employees will see you as an entitled gasbag and ignore you. One must use stealth and cunning conversation to bring it around to the big reveal.

I start off with all forms filled in correctly, and clearly—because I think we’ve all had an experience or two where we’ve gone to some government staffed window only to be handed a fresh stack of forms to redo because we did not write in BLOCK CAPITALS, or because we used blue ink instead of black. Or we discovered we had spinach in our teeth from lunch and were deemed unfit for service by whatever Ministry of Mightiness we happened to have offended.

If the individual sitting behind the window I am assigned does not immediately shower me with a, “Good afternoon! And how may I help you on this fine day we’ve been blessed with in the great universe we happily share? And here … have a cookie I baked last night,” I jump in with something to soften their day.

Ooh, gorgeous earrings.

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Or, My goodness, your perfume is heavenly. Or, That is a truly striking tie.

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Something, anything to get some eye contact. If I can manage eye contact, then I can unleash the smile I had melded into my person from years of media training. The kind of training that made you impervious to pinches, the ‘wayward hand,’ snarky put downs, and the surprise ice bucket challenge.

Thereafter, I am usually able to find some object placed around the staffer with which to bring on my shock of delight:

Well! Will you look at that? You folks are still using pens for writing—just like my dad did when he worked at the DMV for thirty years.

Again, subtlety and canniness is crucial for success.

After I gracefully lob a comment like this across the counter that reveals I am not one of the countless, faceless masses they must service today, and it expertly lands in the lap of our staffer, he or she brightens with a smile worthy of a successful laxative commercial. I am golden. I am in.

You say your dad worked at the DMV? For thirty years? Lord Almighty! Hey, Shirley! This here young woman’s dad managed to make it through thirty years at the department. I bet you’ve got the scars to show for it, doncha, honey?

This is where I cleverly turn to speak to the audience behind the camera that follows me everywhere, and that is imperceptible to all living, breathing beings around me, and reveal that I have no idea how many years my dad worked with the department, but with each visit, the number goes up substantially.

Yes, I do, ma’am. Then we laugh and I continue. He certainly saw his fair share of folks who drove him right up the wall. Some of them so demanding, so ungrateful, and certainly the majority ill-prepared. But it was his greatest pleasure to help and serve. I think the DMV must attract that kind of staff.

It’s at this point where she is supposed to turn to me and reach over the counter to motheringly caress my cheek.

But she doesn’t. Instead she peers at me through squinted eyes. I must have taken it a hair too far today.

She smiles tightly, bends over to open a seventy-five pound drawer, and scoops up eight pounds of it. She hands me a stack of forms.

Fill these out CORRECTLY.

I head back to my chair, but then make a quick detour to the lady’s room. I’m going to be here a while. I gaze at my reflection in the mirror. What went wrong? I ask myself. It’s then that I notice two things:

I’ve got spinach in my teeth.

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And I forgot to put my latest facial tattoo of “I love the DMV” all in block capitals.

~Shelley

*BONUS CARTOON FOR THIS WEEK’S POST!* (click)

Don’t forget to check out what we’re cookin’ in the Scullery and what we all talked about down in the pub. Plus, you can see more of Robin Gott‘s humor–all from the only pen carved from a human funny bone.

Related articles

 

 

Speak Softly and Carry a Big Acronym

I have gotten many gifts from my dad; some of them were of the tangible sort: the occasional candy bar from winning a bet, a high school graduation gift of an entire dollar that he made me swear not to tell my siblings about, and a United States Marine Corps sweatshirt to help advertise his pride of service to that particular branch of the armed forces.

And there have been the non-tangible gifts as well: the deep seated knowledge that everyone deserves kindness, the fact that it is better to listen than to hold court, and that one’s curiosity should be insatiable.

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I have cherished each of these gifts and put them all to good use. So thanks, Dad. Much appreciated.

Yesterday, I had an appointment for a car service—routine maintenance, nothing fancy shmancy, just keeping everything up to date and on a regular schedule. I’m a little neurotic that way. Schedules are chiseled in stone for me, and chisels do not come with an eraser.

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I’m good about planning, and a little freaky when it comes to timeliness. I plan for traffic and throw in an extra minute or two for the unexpected, because the unexpected almost always occurs, and the unexpected usually likes to bring friends.

When I made the appointment, I was told that the shop had a shuttle, and they’d be happy to drop me off at my yoga class two and a half miles away. It takes me thirty minutes to get to the shop. I booked forty-five and put half an hour in between appointment time and class time. Loads of time.

It’s as if time were an innertube and I walked with it looped around my waist, buffered and cushioned with all it’s superfluous bits.

I backtracked around the first accident, sat patiently through an unusually high level of traffic, and gave myself a high five for still managing to show up one minute early for the car service. But instead of a shuttle, I was greeted with a Sorry, ma’am, the shuttle juuust left to drop someone else off, but they’ll be back lickity split. Ten minutes tops.

Uh huh.

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I sat in the lounge stewing as the clock rushed through my spare time. And every five minutes stood up to glare into the mirrored window of what I assumed was the manager’s office and inner sanctum.

Four minutes before my five-minutes-down-the-road class, the Lickity Split Shuttle puttered into the parking lot with a young man behind the wheel who had either yet to realize he was out of bed, and not still sucking plaster off the walls, or had been told that this shuttle drive was literally his last chance at keeping this premium job, and if he didn’t follow the rules of the road to a T, he’d be back to emptying Port-O-Potties at the local Rent-A-Center. So he was careful. And painfully slow.

Or perhaps just driving under the influence of unconsciousness.

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We inched our way down the road, where I finally told him to pull over, as right about then I felt like a good ole fashion sprint would do my lungs a world of good. Shouting, “GET THE LED OUT, BUDDY!” would have made them even happier, but by the looks of the kid, I figured he had had a lifetime of shouting shoved into about three teenage years, so I kept it all in check.

After my class, I chose to walk back to the garage. This is where the mechanic came out and handed me my keys with an apology.

“Uh, yeah, we did all we could do.”

“I beg your pardon?”

The mechanic scratched the back of his head and then slumped over the counter. “Yeah, for some weird reason, we can’t get the brake pad light to turn off.”

I narrowed my eyes at the grease-stained man. “Did you by chance check the brake pads?”

“Uh huh.”

“I vote you check them again.”

The man snorted and shrugged. And then left the lounge.

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I quickly called my dad. I explained the problem. He asked me a series of questions. I responded with, “You do realize you’re using words I have never heard before. You’ve gone into auto verbiage. I’ve yet to learn that language.”

Well, he gave me a few pointers—questions to ask, but more importantly the confidence to speak up and get the service I paid for.

The manager came out of his mirrored office and stood next to the mechanic. “Sorry to say, but your best bet is to take it to the dealer and have them run a series of diagnostics. There’s nothing we can do. We’ve run all our tests, taken the sensor in and out, rebooted the computers and gave it a test drive. Something is faulty. Just take it to the dealer.” He then gave me a look that suggested I might want to get back home to that stew in the crockpot and the cake in the oven. Maybe change a diaper and throw in a load of laundry.

“Have you tried calling the dealer to speak with one of their mechanics?”

“Oh, no, they won’t talk to us,” he chuckled, shaking his head.

It was clear he thought speaking to me was a waste of his time. My instinct was to say, “Well, okay, I guess I’ll have to do as you say,” because … because I trust people are telling me the truth. But my dad’s voice was still fresh in my head. I took a big breath.

“Doesn’t seem right that I bring a car to you that has no issues only to be given it back with an issue now does it?” I zipped up my sweatshirt. “I think you guys have got a problem to solve.”

The manager looked down at my chest and then back up to my eyes. “You know what? Have a seat. Let me just have a quick looksee.”

I did, and sat for two minutes wondering how the hell my little show of bravado suddenly changed this fellow’s mind.

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The manager came back out with a big smile on his face. “I think it’s a small matter of a bad sensor on our part. I can have a new one here tomorrow by fourteen hundred hours.”

I gave him a long look and then took my cars keys that he offered in his outstretched hand. “Okay,” I said, nodding. “I’ll see you tomorrow afternoon.”

“Have a good one now,” he said as I turned to leave. “Semper Fi.”

I was about to turn back and say, What?? when I caught my reflection in his office mirrored window. Proudly sprawled across my chest were the letters that commanded attention, and apparently good service: USMC.

Thanks, Dad.

~Shelley

(And thank you to all people who have served time in the armed forces for their country. Your dedication and service is truly invaluable.)

Don’t forget to check out what we’re cookin’ in the Scullery and what we all talked about down in the pub. Plus, you can see more of Robin Gott‘s humor–all from the only pen carved from a human funny bone.

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The Brains Behind … Well, Just About Everything.

Do you remember that old United States Army slogan? The one that barks out: We get more done before 9am than most people do all day.

Yeah, I’m not so sure what level of commercial success those folks found when using that little jingle to advertise club membership in America. To be honest, I think McDonald’s research proved a little more triumphant when broadcasting their opinion of: You deserve a break today.

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Still, I bet most of us can probably think of one or two people who actually fit the bill for the timeline of military grade accomplishment. I’ve certainly met one.

Well, not exactly met, but saw interviewed.

Okay, not exactly viewed in person so much as watched on screen from a satellite feed.

Which was a little bit silly since the person was, in fact, interviewed in the next building over, not more than 100 yards away.

But I suppose that’s how someone like Elon Musk rolls, and it was quite fitting for the situation.

Now if you’re one of those folks who barely keeps up with the pace of how frequently your new president, prime minister, or monarch gets voted or crowned into office, then you might be more on par with my ability to track new faces thrust into the media spotlight.

No judgment.

So here’s the skinny on Mr. Musk: He is not a musician, a sports star, or a politician. He is not a reality TV character, an author, or a celebrity chef.

He is basically a giant brain supported by a couple of legs.

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In truth, Elon Musk may very well be all of the things mentioned above, but his accomplishments in those categories have yet to make headline news. But I’m sure if we all give him a minute or two, they’ll start to show up. He truly has the biological computing power equal to ten people, and seems to have fit each of their lifetime achievement awards into forty some years.

A few of this man’s accomplishments include co-creating PayPal, working as CEO and head of product design at Tesla Motors, occupying the chairman’s office for SolarCity, and oh yeah, in his spare time, he launches rockets into the great cosmos with a little company called SpaceX.

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The opportunity to hear Mr. Musk interviewed was brought to my attention by my daughter, when she announced he would be appearing on her campus as part of an aerospace symposium that would include some of the most current and historic superstars that have left their mark within the history of space exploration. Was I interested in throwing my name into the lottery with the hopes that we could get a couple of seats in the auditorium to see the Q & A?

Um, hell yeah.

Sadly, the lottery did not work in our favor, but the university kindly did not leave us standing in the lobby with our ears pressed against the theater doors. They set up a few more rooms where folks could watch big screens broadcast the interview for that ‘doesn’t it feel like you’re practically on stage with him?’ experience.

And truthfully, I think it was probably more revealing than sitting in the back of the auditorium just behind the woman with the hairdo that required its own zip code and the man who had set new physical records for height and breadth on his pediatric growth chart.

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The first thing I noticed was our guest speaker’s eyes. They were showing signs of more than your typical wear and tear. I turned to my daughter. “Somebody needs a nap.”

After initially shushing me, she said, “The man doesn’t have time to sleep.”

“I hope he’s not refusing his body the biological need to use the toilet as well in favor of harnessing an asteroid. I’m pretty sure there are a bucketload to choose from.”

My daughter ignored me. The great god of science was speaking. And if you didn’t closely pay attention, you could very easily miss out on an off the cuff statement announcing his next biggest venture. Mr. Musk was like that. Little pomp and circumstance. Just a casual comment about how now one of his companies was planning to reuse their rockets instead of allowing them to crash into the sea, another company was going to create a subsonic air travel machine that would flip folks back and forth from Los Angeles to San Francisco faster than one could make a sandwich, and yet another that is working on a solar powered, suborbital, metagalactic spacecraft that will not only stop time, but reverse it in 30 minute increments.

Okay, that last one I made up, BUT I WOULD NOT BE SURPRISED!

Elon Musk is a man who doesn’t just gaze up at the stars in wonder. Chances are he’s a guy who recently looked up and decided he was growing weary of the same ole same ole constellations each season, and according to the latest space frenzy gossip, will likely whip up 700 new satellites to blanket the Earth and provide global internet access. It might be nice to see some new bling on Orion’s Belt, right?

I suppose for a fellah who finds ideas spilling out of his brain at such a clip, and who regularly works a 100 hour week, it’s not unexpected to see his name and face splashed across the news as many times in a day as I brush my teeth—and I am all about dental hygiene.

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And it’s not a shocker to see how hard he’s working to get our butts onto Mars, to give us Earthlings a new pad to crash. Because one thing I recently discovered about the red planet is that its day has 37 minutes more than ours.

After learning this trivia tidbit, and having absorbed all that’s on this fellow’s ‘to do’ list in any given day, I’m guessing Mr. Musk is just hankering for one where he can get everything done and throw in a quick thirty minute kip to reboot.

~Shelley

Don’t forget to check out what we’re cookin’ in the Scullery and what we all talked about down in the pub. Plus, you can see more of Robin Gott‘s humor–all from the only pen carved from a human funny bone.

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At Your Service, Madam!

Welcome to In A Jiffy Internet! You’ve reached repair services. For English, please stay on the line—para Espanol oprima nueve.

Tap. Tap. Tap.

121014jiffy

I have your phone number as 988-042-1414. If you’re calling about the account for that number, say yes, or press one. Otherwise, say no, or press two.

Yes.

Sorry. I didn’t hear that. I have your phone number as 988-042-1414. If you’re—

Yes. YES. YEEEESSSS!!! *1*

–Otherwise, say no, or press two.

*1*   *1*   *1*   *1111111*

If you’re uncertain as to the telephone number for that account, you’ll find it on the top right hand corner of your In A Jiffy Internet bill. Just say or type in the ten-digit number now.

Nine, eight, eight. Zero, four, two. One, four, one, four.

Sorry. I didn’t hear that. Let’s try that again.

*9 8 8 0 4 2 1 4 1 4*

I have your phone number as 988-042-1414. If you’re calling about the account for that number, say yes—

Operator.

 –or press one. Otherwise, say no, or press—

OPERATOR.

Sorry. I didn’t hear—

OPERATOR!!

Let me get an agent to assist you. Please be in front of your computer when the agent becomes available.

I’m here. I’m waiting. In front of my computer.

All of our agents are assisting other customers at this time. Your approximate wait time is … TWELVE MINUTES.

Twelve minutes??

*Muzak*

Tap. Tap. Tap.

Hi, this is Harmita. Welcome to In A Jiffy Internet. Can I have the phone number you’re calling about? Area code first please?

Seriously?

Hello?

Yes. I heard you. I just can’t believe you. Fine. 988-042-1414.

And the last name on the account, please?

Sackier.

And who am I speaking to?

Shelley. Shelley Sackier.

Hi, Shelley. Welcome to In A Jiffy Internet. What can I do for you today?

Well, Harmita. For starters, internet service would be awesome.

Are you saying you don’t have any?

I am.

Oh dear. That is a dilemma. Well, we’ll try to sort you out in a jiffy, okay?

You betcha, Harmita. Thanks.

*tap tap tappity tap* Hmm … I can’t see why you’d be having a problem. Everything’s running beautifully from our end.

Not so pretty from my side, Harmita. Can you check again?

*tap tap tappity tap* Yep. We’re good.

We are NOT good, Harmita.

Well that’s strange. Hold on … Here it is. It says you’ve requested to disconnect your service.

I assure you I did not.

Oh really? I’ve got the order right here.

Well, it’s one I did not give. Can you please turn it back on?

*haha hahaha haha* Wait—are you serious?

Yep. Turn it on please?

Oh, well, you’ll have to speak to our service department for that becau—

Harmita? Can you please get me a supervisor to speak with?

Hold please.

121014operator (800x581)

Tap. Tap. Tap.

Hi, this is Jarime. Welcome to In A Jiffy Internet. Can I have the phone number you’re calling about? Area code first please?

You’re kidding.

Hello?

Yes. I’m here, but good grief already. 988-042-1414.

And the last name on the account, please?

Sackier.

And the billing address on the account?

Umm … wait … I think it’s PO Box 8213

And the zipcode?

Oh, good heavens, I’m not sure. I’ve got the actual account number if that’s helpful.

Sorry, I need the billing zipcode.

That’s funny. So do I. What does your paperwork say?

*silence*

Hold on, let me grab my phone book. It’s 48321.

Sorry, no.

48322?

Not that either.

Does it really have to be exact? I’ve got the account number right here. Can’t we work from that?

*silence*

48323?

There we go. And who am I speaking to?

Did Harmita not leave you a note? Nothing? This is Shelley Sackier.

Hi, Shelley. Welcome to In A Jiffy Internet. What can I do for you today?

Really, Jarime? Harmita just handed you the phone and said, “It’s for you”?

I have a notation that you’re having a problem with your service. Is that true?

Yes. I have no internet service, Jarime. I’ve paid for it, but it is absent.

*tap tap tappity tap* Yes, it says here that you’ve asked to be disconnected.

That is wholly inaccurate. Can you please switch it to the on position?

*haha hahahaha haha* … Oh, you’re serious?

Yes, Jarime. I am serious. I want my internet. I’ve paid for the internet. I’d like to have what I’ve paid for.

Oh, well, you’ll have to speak to the new services department. Let me switch you ov—

No! Jarime. No, don’t do that. Let me speak to the supervisor above you, please.

I’ll see what I can do, Shelley. Sit tight, ok?

Great. Yes. Thanks.

*Muzak*

Tap. Tap. Tap.

Hi, this is Leonard. Welcome to In A Jiffy Internet. Can I have the phone number you’re calling about? Area code first please?

You’ve got it. In fact, most of the folks in your department have got it.

Hello?

Oh, my godfathers. It’s 988-042-1414.

And the last name on the account, please?

Sackier.

And the billing address on the account?

It’s PO Box 8213

And the zipcode?

48323.

And what was the total you paid on your last billing statement?

This I don’t know, as I don’t have the statement in front of me. And it doesn’t come to this address.

You might want to call back when you do. We can’t go any further without that information.

Yes we can. Harmita and Jarime didn’t need it!

Do you have the physical address of the where the service is?

Well it ain’t at THIS address—which is where it’s supposed to be. That’s why I’m calling. You’re pumping it elsewhere.

And whom am I speaking to?

Do you people really call yourselves a communication company? This is Shelley Sackier.

Hi, Shelley. Welcome to In A Jiffy Internet. What can I do for you today?

Well, for starters maybe have a quick chin wag with Harmita and Jarime. They’re up to speed. I’ll wait.

I have a notation that you’re having a problem with your service. Is that true?

Yes. I have no internet service.

*tap tap tappity tap* We’ve got a request that you be disconnected. Yes?

121014exclaim (800x732)

No. Not a request. There was no request. I vehemently request you unrequest that request.

*haha hahahaha haha* … Seriously?

Leonard, please don’t toy with me.

Yes, this appears to be a mistake on our part. Looks like we’ll have to get you set up with new service—as if you were a brand new customer.

Fine. Okay. Fine. How long till we can fill the line with juice?

Oh, probably no more than, let me see … *tap tap tappity tap* … seven to nine … maybe ten days.

NOOOO! Leonard! No! That can’t be right. Please, Leonard!

Yeah, that does seem rather long. Hold on. I’ll see what I can do, Shelley. Sit tight, ok?

Please! Yes. Thanks. I’ll wait.

*Muzak*

Welcome to In A Jiffy Internet! You’ve reached repair services. For English, please stay on the line—para Espanol oprima nueve.

~Shelley

Don’t forget to check out what we’re cookin’ in the Scullery and what we all talked about down in the pub. Plus, you can see more of Robin Gott‘s humor–all from the only pen carved from a human funny bone.

Related articles