Communicate or Consternate: the Power of your Tongue

Posted in Business, Communication, Education, Humor, Leaders, meetings, Performing, Spirits, Whisky by Shelley Sackier

No one will complain that you made something easy to understand.

This was a slide I read while watching a Keynote speaker address members of the American Distilling Institute—a conference I attended this week. He also mentioned that someone had stolen his antidepressant medicine that morning and that he hoped whoever did it was happy with their decision.

For weeks leading up to the summit I felt my enthusiasm grow. It started like most of my decisions to attend an event such as this; I justify it by pointing out to myself and others how much I was going to learn and extol how it is worth the expense, time, and energy to appear.

Then, as the sessions and speakers are more fully revealed in the days before arrival, I grow in fevered pitch with an eagerness that verges on eye-roll worthy, mainly because I’ve become convinced that this one meeting will be wholly instrumental and pivotal to my growth both professionally and personally.

Except the most transformative opportunity offered is typically when I come across a booth at the Expo where some cosplayer Lady of the Lake is handing out plastic swords as well as lapel stickers that say, “Do not pray for tasks equal to your powers. Pray for powers equal to your tasks.” I then cover my current lapel sticker from the previous booth that said, “Be like a postage stamp. Stick to something until you get there.”

Alas, the one thing that appears repeatedly throughout the three-day event is proof of how many of us fumble with the sagacious quote above. I become aware that some speakers were selected to lecture at the conference not for their ease of communicating complicated data, rather for accolades granted, accomplishments trumpeted, or they won an arm-wrestling tournament with the conference coordinator on some drunken night, and this was in the kitty.

Don’t misunderstand, there were countless inspiring speakers, but more often than not, the art of communication is something many of us struggle with every single day—whether it’s in the performance of our job description, or we’re chatting with an everyday Joe, newly met or longtime known. It’s a captivating experience to encounter someone or listen to them lecture and find they are silver-tongued and eloquent, but curiously, I’ve occasionally found that the more learned they are, the more unintelligible they may be.

As an example, I filed into a lecture hall, along with about 150 other attendees, all of us excited to hear the most up-to-date and innovative information on how yeast can become our newest BFF, if we truly understand its deepest desires. The professor of brewing science at a far-flung institution began with an apology: “I am about to squish eight hours of university lectures into 45 minutes. Most of it will be intelligible only to those of you with a masters in biochemistry. And onward!”

Only onward was not where most of us went with the professor. Most of us looked around the room to gauge how many of us had a masters in biochemistry and were enjoying the microscopic photos of the principal structures of aerobically grown distilling yeast cells, the table summary of the Embden-Meyerhof-Parnas metabolic pathway, and charts highlighting the biosynthesis of amino acids. I quickly realized that yeast and I were likely never going to exchange interlocking jewelry with one another.

My intention was not to sit in on a university lecture far beyond my wheelhouse and fume with frustration over wasted time, rather I had presumed—based on the title—that I might listen, take notes, and then bring home some data to our head distiller that said, if we switch to this yeast, we’ll have bigger yields, or if we utilize this enzyme, we’ll have bigger yields, or the word “yeast” is Sanskrit for, “to seethe or boil,” therefore they may benefit from a few anger management sessions if we’re hoping to see bigger yields.

I think you get my point.

Our takeaway from any exchange is one we hope to capitalize on if we’re in a business setting, or delight in, if we’re feeling out a new friend.

I am particularly good at wholly forgetting who I am when introducing myself to fellow attendees or approaching speakers I want to congratulate after a worthy session. I think my best words are often, “umm … I, uhh …” and something inaudible as I glance down to check my own name tag for identification. Rarely do I recall the pithy pitch I’d practiced in the bathroom mirror just before leaving the hotel that day. I’d be better off handing the person a QR code to scan at their convenience that will bring them to an interactive website with a pull-down menu to pick and choose from.

It also does not help that a “distiller’s” convention starts off every day with a boozy breakfast and a bucketful of hazmat level tastings to fully appreciate some of the latest trends, so I am going to attribute my inarticulate blundering as only the result of that full strength participation enthusiasm I bring to every conference and not general incompetence, okay?

The big picture is that maybe some of us need a little extra help “reading the room” these days. Maybe our messaging skills are rusty, our presentations inefficacious, maybe our wording falls short when trying to explain to people how effective we can be by using words like inefficacious to describe things.

Maybe it would be helpful if a room moderator would communicate to the conference attendees as soon as they discover a speaker is a no-show, rather than assume everyone will figure it out after thirty minutes of speculatively waiting. Some of us take longer to “read the room” than others.

Ultimately, most peoples’ desires are to be heard, to be comprehended, to be deemed adept at relaying vital and useful information to those who choose to listen to them. But for those who really don’t care, may I suggest an introductory slide of benefit?

I am only responsible for what I say—not for what you understand.

If I see this up front, I’ll happily head back to the boozy breakfast for a second round and spend the hour practicing my own high-proof pitch.

~ Shelley

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Don’t forget to check out what’s cookin’ in the Scullery and what we all gossiped about down in the pub. Or check out last month’s post and catch up.

14Apr2013

Unconventional conventions

Posted in blogging, Humor, meetings, writing by Shelley Sackier

Convention in session, Chicago (LOC) (Photo credit: The Library of Congress)

I would assume that many of you have, at some point in your life, attended a conference. Most of us have visited more than one. Some of us have registered at several each year. And there’s a chunk of the population who make it a weekly habit to show up at the gathering of any crowd bringing in more than a dozen people—whether it’s the opening of a seminar, a movie, or even a paper bag. Something exciting must be happening, right? Except I’m not entirely sure how they make a living in order to financially skip around from place to place and meeting to meeting. I’m guessing it has something to do with the ability to subsist on free coffee from Starbucks, ample soap in the washrooms and the talent to sleep beneath one of the long, cloth-draped banquet tables in Ballroom C.

As a little kid, I was dragged to countless music conferences. These were meetings where, in place of your regular instructor telling you that you were holding the violin bow incorrectly, someone roughly the same size, but with a different hairstyle and an accent did it instead. We paid a lot of money to hear those assessments.

Bart Simpson oversized statue (Photo credit: Gage Skidmore)

Following that, there were a few times when I realized I had to make money to pay rent and would agree to work with a couple of friends at the convention centers. We never got the fun jobs of Hopsitality Hero Ambassadors, handing out bumper stickers, wrist bands and key chains—the stuff everybody truly wanted–but instead were pressed into service dressing up as mascots for whatever “themed” group booked the convention center for the weekend. Our jobs—mine in particular—usually involved wearing a multi-layered, polyester costume with a giant head that required several extra pairs of hands using excessive force to shove it through a doorway. Why folks from auto shows or handicraft fairs wanted to have their photos taken with Simpson characters was a total mystery to me. Nickelodeon was like fairy dust. Everyone wanted a handful.

For a while, I’d occasionally tag along with my husband to medical conventions, but those symposiums were dry and serious. None of the booths offered any interesting toys. Pharmaceutical companies refused to hand out samples. Medical device companies had big slogans that involved words like insert, slice, and strip away. And all the lectures showed slides of pink organs, green organs or spurting wounds. I usually fought the urge to raise my hand and ask the presenter to repeat the last fifteen minutes because he lost me somewhere around the phrase uncontrolled colonic cell growth.

Still with me? *snap*snap* Yeah, let’s move on.

Having just attended a multi-day book festival in my town for the umpteenth year in a row, there is one thing I’ve come to realize that holds true as a sort of “golden rule:”

As diverse as the vast population is in the “outside” world, there is a fistful of personalities that exists only within a convention center.

1. The person who stakes out a seat—front and center—and shows up to do so 45 minutes before a speaker’s presentation. Apparently, they believe the lecture might involve magic—some sort of sleight of hand rather than the usual umm … I don’t know … lecturing.

2. The person in the back of the room who, without fail, and within the first ten seconds of a session, will stand up and shout, “WE CAN’T HEAR YOU!” I bet there’s an audio/visual guy who’s sitting three chairs down from that fellow who’d love to clock him one and scream back, “GIVE ME A FRICKIN’ CHANCE, DUDE!”

3. The person presenting who has never seen a microphone, never talked to a crowd and believes she’s just sitting up on a platform, sharing a glass of cold water with a few colleagues entirely bemused as to why there’s a guy in the back of the room who keeps shouting at her.

4. The person who, when Q & A time comes, and after being politely asked not to by the moderator, stands and asks a three point question with follow-ups. Who are you? Helen Thomas? Did I walk into a presidential press conference?

5. The person who, after receiving the nod from the moderator to ask a question, flips to the front of their notepad and begins to strip away all credibility of our panelists by throwing in head-spinning phrases like statistics illustrate that, and in consonance with Google analytics, and according to four out of five dentists surveyed. I think you get my point. No one likes you. Please sit down. You’re way too important to be here anyway.

And finally:

6. The person who is obviously following you around. And sitting next to you. And wants to share. And do lunch. And decided to come to the conference because she simply had to “get out of the house.” Huh? Coming to a lecture about writing for technology and publishing digitally was really a better option for you than laundry? I would have chosen laundry. It’s a good thing she was there, though, because she let me copy all her notes after I fell asleep on her shoulder ten minutes into the talk.

Yes, there’s a lot out there in the world to discover. And going to a convention is a great way to get out of your office chair and learn something that hasn’t been turned into a TED Talk yet. Plus, it’s probably a heck of a lot better for your social life than simply conversing with like-minded folks on Twitter.

Let’s not forget the biggest perk. There’s a good chance you may get a photo op with Bart Simpson.

~Shelley

Don’t forget to check out what we’re cookin’ in the Scullery (here) and what we all talked about down in the pub (here). And to see more of Robin Gott’s humor–all from the only pen carved from a human funny bone–click here.