The Need for Meedful Media

The word social is not one I would use to describe myself with. Like, ever. As a writer, I am comfortably cloistered away, far from noise, or distractions, and, most disconcerting to many … people.

Yes, I prefer to be far away from people.

Primarily because people are noisy and distracting. Of course, it’s true, they are many, many other things as well. People are generous, and interesting, helpful and creative, some of them are good at balancing silverware on their faces and can be truly entertaining. And if they could be all those wonderful things without the not so wonderful things, I’d be hooked on people. I really would.

Now the word media is one I rely upon heavily for myriad reasons. My work must be transported through the “agencies of mass communication” in order to be utilized, to provide some worth for others, to be functional and purposeful.

My goal, as a writer, is to find words, string them together into a pattern that either entertains or informs, and move a reader of those words to either act upon or experience something.

It’s pretty simple.

Yet the action of putting the words social and media together, side by side, is anything but simple.

It’s an effortful act of interaction if one wishes to be significant. And that interaction requires the bonding of human beings—to relate, and to be relatable.

Without that engagement, every author’s efforts simply sit on a library shelf, or a bookshop discount table, or in a warehouse somewhere with a bucketful of other unloved, unknown books.

The clincher is, you cannot just shout at people to, “Look over here! Hey! I’m annoyingly loud!” without them giving you an eye roll and going back to grouting their tile with a lot more enthusiasm.

I have worked with people who are slick and savvy at social media. They have studied the art probably with more intense effort than a teenaged boy, who measures and charts the growth of his biceps after each twenty reps of push-ups.

And if you’ve ever been a mother to a teenaged boy, or been a teenaged boy yourself, you may recall that I am not kidding about the “intense effort” applied.

But these clever engineers of awareness campaigns are usually paid professionals. At times, it’s best to employ them. They can be expensive, and regrettably … a little impersonal.

So here is where the paradox lies for many.

One must understand just how important it is to truly connect with someone you’re trying to get the attention of. And oftentimes, anyone marketing a product or idea goes about grasping that attention with the success of a five-year-old relentlessly tugging on the pant leg of their mother while she’s soaking up juicy neighborhood gossip from her best friend down the street.

You will be ignored.

We, as consumers, learn to turn a blind eye against the overwhelming influx of info wash that can at times feel like a fire hose of detritus. We have to. To keep our minds and moods safely intact.

Unless … and this is a big, important word … unless we get a whiff of something that brings value to our lives. Then we pay attention. Then we find some focus. Then we see the worth. Then we spread the word.

Long ago, years ago, when I first started publishing—whether a blog post online, a book in solid form, an essay, a picture, a tweet, a vid—it didn’t matter so much on the format—what I realized quickly was that if I wished to stand out within the noisy, info-saturated platform I worked within, I would have to show up with two things: something fresh, and something urgent.

Fresh, in that you can take old ideas and sharply spank them into something vibrant and sparkly—to appeal to a new set of eyes and ears, and reinvigorate some older ones.

Urgent, in that the content one produces must fill the recipient with a need to share. This is the smartest way to spread one’s work: word of mouth. Same goes for any industry.

If what you offer is something old—something people already possess—they’ll vote you straight off The Gong Show. You’re an amateur with dubious talent.

Connecting to people on both levels—both in content and campaign—requires consistent attention to crafting one’s skill, but also developing sincerity. And you can’t fake that. It’s been tried. It’s transparent. And people feel like taking a hot shower with a bucket of bleach and a wire brush after they’ve been exposed to it.

The timeless and repeated counsel I’ve been given can be summed up thusly: The years, the schooling, and effort you put into your craft should first and foremost be evident. What you write (or make) should resonate. It should amplify the meaningful not the meaningless. If you find it cannot captivate an audience, either go back to the drawing board, or find other employment where you can succeed. Don’t reconcile with offering up poor output. We need noteworthy voices that refuse to settle with generating mind-numbing content.

Then, when that content has been spat upon and polished to an absolute sheen, find one person who believes in it. Then find another. Find two. Be patient. Find ten. Be diligent. Be gracious. Reciprocate. Give back. Be social.

Yes, be social.

Not in the gossipy, drink in hand, playlist in the background kind—the kind I struggle with endlessly. Rather the kind where you contribute to society. To culture. To humanity. To the betterment of someone, somewhere else.

If you’re reading this post, then you’re part of the overwhelming majority of people who are somehow touched and involved in social media. You don’t have to be selling a widget to find this essay applicable—because, widget or not, you are selling something: yourself.

Spread your ideas, pass on your work, share your vision. Just make sure it is worthy and worthwhile to pay attention to.

~Shelley

PS–(In case you missed it!) An important update to all the Robin Gott Doodle Devotees out there! Robin has opened a new site where you can finally and officially purchase some of his finest and funniest work via a website called Society 6. To quote the champ of chuckles, “I know it sounds like some kind of low-budget South African sci-fi film, but it’s actually an online market place for all sorts of design.” Don’t miss out. Check it out here: ROBIN GOTT

For the time being, the blog is closed to comments, but if you enjoyed it, maybe pass it on to someone else. Email it, Facebook it, or print it out and make new wallpaper for the bathroom. If it moves you, show it some love and share. Cheers!

Don’t forget to check out what’s cookin’ in the Scullery and what we all gossiped about down in the pub. Or check out last month’s post and catch up.

Class (And Glass) Warfare

Growing up in Wisconsin, my mother’s most prolific advice, which was usually offered up at least once a day during what felt like the presence of nine months’ worth of winter per year, was this: Don’t forget to dress in layers.

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If memory serves, these words were likely uttered as much a reminder to herself, during the span of one full decade, where the poor woman tried to live with a biologically unbalanced hormonal heating and cooling unit housed within her own body, as to the rest of us, pointing to the fact that we lived on the perimeter of the frozen tundra. You were usually either outside, where one could occasionally entertain yourself by spitting icicles waiting for the morning school bus, or inside, where woodstoves were cranking out such an impressive amount of heat, most people’s homes could easily double as a sweat lodge.

But for my mom, I do believe the idea of recalibrating her settings to some sort of acceptable functional state was as elusive a finding as locating the Holy Grail—it’s mythological, tons of movies have been written about it, and some of the fight scenes still have us doubling over with laughter when recalling them.

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Back to the idea of layers.

It really had me thinking lately about how complex we, as human beings, truly are. Depending upon the situation, it’s not unlikely that we rarely show—or know—who we claim to be. And uncovering that which is camouflaged can either be as mouth-wateringly exciting as digging into that triple decker hot fudge banoffee pie parfait, or as painful as peeling back an onion, where the whole endeavor, although necessary to accomplish that life-sustaining ritual we call dinner, will have you weeping and bitter over the caustic exercise.

To illustrate, as per my usual methods, I will use examples from all that’s within arm’s (and eye’s and ear’s) reach around me.

I’m a writer.

I live in (or rather get my rations from) a town where you cannot swing a dead cat without bumping into another resident’s published book.

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You cannot order a cup of coffee at the counter without hearing someone behind you utter the phrase, “Well, with my first novel …” And the introductory expression, “My therapist says,” has long been replaced with its shinier version, “My critique group pointed out …”

I think you get my point.

We are a community of book-bosomed logophiles whose end-of-year financial ledgers reveal we’ve contributed the same number of pennies to the local coffeehouse for liquid sustenance as we have to the library for our overdue book fines.

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But there are writers and then there are writers.

I have heard my town’s writerly residents humorously described as usually belonging to one of two strata of the classic French pastry, the Napoleon, or the mille-feuille. You’re either like the puff pastry—where you’re flaky and half-cracked, and people make a wide berth of you because you’re temperamental and difficult to work with, or you’re the pastry cream custard—where you’re likely too rich for your own good, you find yourself spread out too thinly, and everyone wants a lick of you.

Together, we are the elements that make one kickass memorable mouthful, alone, we are broken down into the ingredients that most physicians warn you to stay clear of in order to maintain optimum health.

My town loves to separate itself into these definitive, identifying tiers. Do you do yoga or yoga?

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Translation: Do you attend a class where the Native American flute music is often jarringly interrupted by the high-pitched feedback loop of a plethora of hyper-sensitive hearing aids and everyone breathes a sigh of relief no one threw a hip during the hour? Or do you attend a class where the temperature on the room’s thermostat is a topic for debate for the Intergovernmental Panel as to whether it may be a contributing factor to climate change and people leave the studio utterly amazed at just how much anger they’ve been storing in their thighs?

Here’s another one. Do you eat health food or do you eat health food? Translation: Do you shop at Whole Foods, or do you buy half your food from the myriad closet-sized natural food stores in town and forage the rest of your meals from within the cracks of concrete parking lots and roadside ditches—and of course only harvest the edible, invasive species that likely deplete the earth from its over-reaped holistic nutrients because we have to feed the earth as well as ourselves?

It can be tough to be “authentic” in this community.

Of course, there’s also the level of success one has achieved that stridently separates the massive cluster of word-slingers in my village, and that was made indisputably evident the last time I hauled my empties down to the local recycling center a few days ago. It can be a sobering and illuminating realization of where exactly you stand in the accomplishment stratification when elbow to elbow with someone whose prosperous wordsmithing has them dumping out a couple of wooden crates full of bottles previously filled with Dom Perignon and Louis Roederer Cristal whilst I am unloading a cardboard box full of empty Two Buck Chuck.

It probably wouldn’t sting so badly if my neighbor’s raised eyebrow of acknowledgment didn’t also silently smirk and say, “How’s the book comin’, kid?”

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Makes me think I should probably take my mom’s sage advice and keep a few extra sweaters on hand. They may be useful to pass out along with the myriad icy stares I give in return to that unspoken question.

~Shelley

For the time being, our blog is closed to comments, but if you enjoyed it, maybe pass it on to someone else. Email it, Facebook it, or print it out and make new wallpaper for the bathroom. If it moves you, show it some love and share. Cheers!

Don’t forget to check out what we’re cookin’ in the Scullery and what we all talked about down in the pub. Plus, you can see more of Robin Gott‘s humor–all from the only pen carved from a human funny bone.